DO YOU WANT TO KNOW HOW THE CUSTOMERS SEGMENT THEMSELVES AND FOCUS ON THE PRODUCTS BASED ON THE NEEDS OF THE CUSTOMERS? HERE IS A SHORT COURSE FOR YOU WHICH TEACHES COMPLETELY ABOUT MARKET SEGMENTATION.
“Market Segment is the process of splitting customers, or potential customers, in a market into different groups, or segments”
Course Content
Course Modules
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Introduction to Market Segmentation
01:29 -
Preparing for Market Segmentation
08:06 -
Scope of Segmentation
05:17 -
Portraying How a Market Works and Identify Decision Makers
03:17 -
Developing a Representative Sample of Different Decision Makers
03:09 -
Accounting for the Behavior of Decision Makers
06:57 -
Forming Market Segmentation
05:29 -
Determining the Attractiveness of Market Segments
04:03 -
Assessing Company Competitiveness and the Portfolio Matrix
02:30 -
Realizing the Full Potential of Market Mapping
01:31 -
Predicting Market Transformation
07:47 -
Setting Market Objectives and Strategies
03:14 -
Organizational Issues on Market Segmentation
01:08
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